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Sleep Studio Announces National-Level New Hires To Support Continued Growth
November 22, 2010 - NYC-based Sleep Studio, LLC, providers of solutions for better sleep® since 2006, recently announced two new hires in the areas of national-level Sales and Marketing to support the rapid growth the company is experiencing. Kelly Wall and Charly Michelle have both been brought on as full-time employees of Sleep Studio.

Kelly Wall has been has been appointed National Sales Manager. Wall, an industry veteran, brings over 25 years of sales experience in a variety of domestic categories. Wall previously held national sales manager positions at Minette-Bates, Inc. and Biederlack of America. He will be working closely with the company’s sales representatives in an effort to further expand distribution of its innovative line of sleep products.

"As we continue to grow over the coming years, Kelly will be pivotal in delivering our key messages and securing new business," says Chris Ann Ernst, the company’s Vice President. “He has represented Sleep Studio since its first year in operation and was a natural to fill this important position for us.”

In support of Sleep Studio’s corporate strategy, marketing and communications efforts, the company has appointed Charly Michelle as Marketing Director. In her most recent position at Borghese, Michelle led product marketing and branding initiatives, collaborating with product development, design, consumer insights and data analytics teams. Previous client work includes private label and brand development among a wide range of mass market, direct TV channels and department store clientele.

“Charly’s refreshing new approach to marketing will wake up a category that can become a little sleepy,” says Sleep Studio President, Michael Rothbard. "We are relying on her insight and skill as we launch several new campaigns and products this year."

In addition to the two new hires, Jennifer Kutsher Rosen has been retained as a Public Relations consultant for Sleep Studio to aid with the company’s communications moving forward. Rosen has more than ten years worth of experience at leading PR agencies in the U.S. and France, working on corporate, consumer, and non-profit PR. She is the former Public Relations Director of the French Institute Alliance Francaise.

Founded in 2006, Sleep Studio is dedicated to enriching consumers’ lives through better sleep. Backed by scientists, sleep experts and decades of experience, Sleep Studio is revolutionizing how consumers think about sleep with brands like ViscoFresh® and Blueflex®. By offering a personalized, holistic approach that takes advantage of the most advanced technologies available,

Sleep Studio delivers the next generation of innovative solutions for better sleep®.

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