|
 April
1, 2010 - Specialty sleep
products innovator,
Sleep Studio LLC has
introduced a new material called
ViscoFresh® Hybrid with a unique
blend of latex and memory foam
that provides greater support,
comfort and durability than
either material by itself. This
new material is now available in
a line of mattresses, pillows
and toppers.
Independent lab tests confirm a
40-percent improved support
factor from the new ViscoFresh®
Hybrid material over traditional
memory foam. The new material
conforms like memory foam with
excellent pressure relief
results and supports like latex.
The result is the comfort of
memory foam without the sinking
feeling many consumers dislike.
ViscoFresh Hybrid® raises the
industry bar for the category.
Previously consumers wanting a
latex visco combination had to
rely on layers of each component
glued together inside the
mattress. Comfort and long-term
performance were compromised as
a result of this type of
construction.
ViscoFresh® Hybrid also offers
significant advantages over
traditional latex with greater
tensile strength and longer
life, thus eliminating the
tearing and crumbling often
experienced with latex.
Additionally, this new hybrid
material eliminates the allergy
concerns and “bouncy” feeling
often associated with latex.
“Independent research shows that
when purchasing memory foam
consumers are driven by a desire
for greater comfort and better
support. With our ViscoFresh®
Hybrid consumers can finally get
what they are looking for” says
Michael Rothbard, President of
Sleep Studio.
ViscoFresh® Hybrid like original
ViscoFresh® also addresses the
two most common consumer
complaints with memory foam-
overheating and odor. First, by
combining an open-cell
construction with ventilation,
ViscoFresh® offers the highest
level of air circulation in the
industry to virtually eliminate
heat retention. Second, with a
unique blend of natural green
tea, ViscoFresh® is naturally
free of chemical odor.
In addition to advances in
comfort, ViscoFresh® makes
important strides for the
environment. ViscoFresh® uses
plant-based ingredients in its
formulation, including a castor
bean derivative in lieu of soy.
ViscoFresh® also uses a
proprietary anti-microbial
treatment called MicroSafe®
which is more eco-friendly than
the more commonly used
UltraFresh®.
The new ViscoFresh® mattresses
and pillows will be branded
SleepJoy® with the tagline of
“Wake up happy!”®. The brand has
been designed to evoke the
positive experience consumers
have with the company’s
ViscoFresh® material.
The SleepJoy ViscoFresh® Hybrid
material is available in an
assortment of mattresses,
toppers and pillows. Mattress
sets begin at $1,499 (queen),
toppers from $149 (queen) and
the pillows at $50.
Sleep Studio was founded in 2006
by industry veterans Michael
Rothbard and Chris Ann Ernst, to
bring product innovations to the
specialty sleep category. Sleep
Studio is based in New York City
and manufactures the entire
SleepJoy at its U.S. facilities.
Its products are
compression-packed and rolled
for easy delivery and
installation. The company also
offers retailers a drop-ship
program direct to consumers.
Retailers interested in
learning more about Sleep Studio
products should visit:
www.sleepstudio.com. |
