October 14, 2010 - Specialty sleep
Glideaway® Sleep Products has introduced
its first full-encasement mattress protector
as part of their revamped accessories line
aimed at expanding high-margin sales growth
Promoted with the tagline “Protect Your
Sleep,” the sleepharmony™ Deluxe
Full-Encased Mattress Protector will make
its High Point Market debut October 16-21 at
the Glideaway showroom space IHFC M-531.
“Mattress protection products are a strong
growing market and offer increased market
opportunity for our retailers,” said
Glideaway President Carmi Fredman. “While
our full-encasement product builds on the
success of our standard protectors and
rounds out our line, it is more over aimed
at helping our customers maximize sales.”
While many protectors only cover the top and
sides, the new sleepharmony Deluxe
Full-Encased Mattress Protector covers all 6
sides of a mattress while providing a
protective barrier between the consumer and
any allergens that might thrive in an
unprotected mattress. With an internal
zipper, it offers a waterproof, breathable
barrier that allows air to flow in and out
while protecting the mattress from dust
mites, bed bugs, mold, and other allergens.
The new sleepharmony protectors are offered
in two heights – a 10 inch that covers a
10-13 inch mattress and a 14 in that covers
a 14-18 inch mattress. They are machine
washable and available in Twin, Twin XL,
Full, Queen, King, and California King sizes
for full encasement and with a suggested
retail price range of $45.99 - $79.99.
Warranties and odors are two very compelling
reasons to invest in a quality mattress
protector for every mattress in the home.
Machine-washable mattress protectors keep
the mattress free from spills, stains, and
odors, and help to keep warranties valid.
This is especially important for children's
beds, as young children often wet, get sick
in or spill food and drinks on their beds.
Protecting a mattress from these messes also
helps prolong the life of the mattress.
Stains that permeate deep into the comfort
layers of a mattress often end up creating
unpleasant odors that are very difficult to
remove. Liquids from spills and body fluids
penetrate deep into the memory foam, cotton,
and polyester fiberfill layers that make a
mattress comfortable. Even if a stain is
removed from the exterior fabric of the
mattress, these deep down stains emit odors
that often never go away.
Glideaway introduced the sleepharmony brand
earlier this year in a move to position
itself as the “Target” of value bedding
products in the U.S. By evoking spa-like
imagery, the company promotes the brand as
offering a high level of design and
performance at a valuable price point.
Founded in the 1920s as a furniture retailer
in Illinois, Glideaway is a full-service
bedding manufacturer and supplier to
full-line furniture retailers, specialty
sleep shops, and web-based e-tailers. Their
products include a complete line-up of Visco
and latex mattresses, adjustable bed bases,
bed frames, pillows, mattress protection
products, headboards and juvenile beds.
Based in St. Louis, the company employs more
than 140 people in its 185,000 square-foot
manufacturing, distribution, and showroom
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