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First-Ever Spring Air Int’l Summit Focuses

on Moving Company, Product Toward

More Unified Global Brand



April 20, 2011 - Spring Air held its first-ever meeting for international licensees late last month in Guangzhou, China—the first in a series of overseas summits the company will hold annually as a forum for its international partners to develop joint strategies aimed at growing the global value of the Spring Air brand.


Held March 25-26 in China’s fourth-largest city, the Spring Air International Licensee Summit was attended by licensees from 10 countries, representing annual sales of more than $350 million USD.


“Two years ago we named this company Spring Air International for a reason,” explained president Rick Robinson. “Our vision was to create opportunities for our overseas partners to work together on manufacturing and marketing programs that result in a more unified branded product.”


Robinson, who organized the two-day summit with Eric Spitzer, company senior vice president, said 26 licensee members attended from Spring Air operations based in Australia, Egypt, India, Indonesia, Korea, New Zealand, Singapore, the United Arab Emirates (UAE) and Vietnam, in addition to China.


The next Spring Air summit has scheduled for February 2012 in Dubai, UAE.


“The majority of our licensees enjoy significant market positions in their respective countries,” he noted, “and many represent the second or third largest mattress producers in their trading areas.


“We view our international partners not only as experienced, successful businesses in their own right, but as a vital part of Spring Air’s future as a growing, worldwide company and brand.”


The first half of the meeting focused on new concepts and technologies aimed at developing overseas products and programs. The second half enabled participants to share marketing strategies and tools intended to build and unify the brand around the world.


“We left the meeting with a series of initiatives that will benefit Spring Air both domestically and internationally,” Spitzer said.


“We also departed China knowing that since only two international licensees had met prior to the meeting, we’d taken a critical first step in uniting our company.”

Spring Air International has 13 U.S. factories and operates in 33 countries globally. The company help retailers worldwide drive business while benefitting from the reputation for trust and integrity inspired by its 85-year-old name.


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