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Spring Air International, Jamison Bedding Sign

License Agreement Covering Three Midwest States

 
July 29, 2011 - Spring Air International and Jamison Bedding—one of the country’s most well established and respected bedding independents—have signed a license agreement that enables Jamison to make and market Spring Air-branded products in the states of Indiana, Ohio and Kentucky, announced Spring Air president Rick Robinson.

Jamison, which will produce Spring Air and flagship Back Supporter products exclusively from its 100,000-square-foot Gallatin, TN factory, “is a perfect fit with our company and we’re proud to have them as a partner in our growing group,” Robinson said.

“Jamison is a strong, well-respected bedding producer in its own right, and in terms of business values like innovation and quality, we are well aligned,” he added.

“This development is an excellent example of the positive growth and evolution that the Spring Air organization is undergoing.”

Based in Brentwood, TN with factories in both Gallatin, TN and Albany, GA, Jamison fills an APR (Area of Primary Responsibility) formerly served by Spring Air Midwest in Columbus, OH. That plant was closed late last year and retailers have been serviced by Spring Air factories here and in Toledo, IA.

“We’re very pleased that we took the necessary time to find the right partner to promote and sell our products in the Midwest region,” Robinson said.

To manage the Spring Air rollout, Jamison has expanded the responsibilities of its territory manager, Drew Bryson, now based in Columbus, IN, to include that state plus northern Kentucky and initially, the state of Ohio.

Jamison ultimately will seek a sales representative to cover northern Ohio, according to Ken Hinman, senior vice president of sales and marketing.

To meet fellow licensees and retail customers, Hinman, Bryson and Jamison president Frank Gorrell will join Spring Air next week in its B-1125/1126 showrooms during the Las Vegas market.

“This is an exciting venture between two longstanding mattress brands that value their heritage and take pride in both their people and products,’ Hinman said.

“The synergies that exist in this new arrangement will enable us to maximize our raw materials purchasing, leverage our delivery systems in new markets and increase factory productivity.

“We also see the strength of the Spring Air brand and its emphasis on smart marketing and meaningful innovation as major opportunities for us,” he added.

Jamison plans to continue marketing its own mattress brands like Arbor, Crest, Oceania and TLC, among other collections. As a major supplier to U.S. hotels and properties like Marriott and Best Western, the company also will maintain its hospitality lines, including its prestigious Hypnos line of licensed products.

Spring Air International has 14 manufacturing facilities in the United States and operates in 33 countries globally. The company helps retailers drive business while leveraging the reputation for trust and integrity inspired by its 85-year-old name.

For more information, please visit: www.springair.com.

 

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