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Spring Air Joins SSA, Unveils Plans for Back Supporter Line That Meets Group’s ‘Environmental & Safety’ Standards

 
January 19, 2011 - Spring Air International announced today it has joined the industry’s Specialty Sleep Association (SSA) and plans to develop a line of flagship Back Supporter® models that will meet the criteria of the newly launched SSA Environmental & Safety Program.

Spring Air president Rick Robinson said he expects the new Back Supporter beds will be available to retailers as early as the end of March and will be introduced at the summer 2011 Las Vegas market.

“Our decision to join SSA and its Environmental & Safety Program is a statement of our company’s position on environmental respect, consumer health and safety, and truth in product labeling,” Robinson explained.

“As a major trade and consumer mattress brand, we believe in being demonstrative about what we think is right and what we value.”

SSA surveys indicate that consumers overwhelmingly favor eco-friendly products; meanwhile, the vast majority of retail sales associates think “green” certification on the selling floor is an advantage.

“Our objective,” Robinson said, “will be to capture those environmentally-conscious consumers, to provide our retailers with ‘greener’ mattress products based on substantiated information, and to offer those benefits under the umbrella of the Spring Air and Back Supporter names.

“In look, feel and value, our certified beds will be extremely competitive with other non-certified products on the retail floor.”

The SSA’s Environmental & Safety Program requires producers to meet any one of three increasingly more stringent adherence levels for consumer and environmental safety.

Robinson said the new Back Supporter line likely will be designed to qualify under more than one level of SSA standards.

Commenting on Spring Air’s participation, SSA president Dale Read said “Spring Air’s plan to create mattresses that meet the environmental and safety requirements of the program is a strong statement about its commitment to telling the truth in ‘green’ marketing.

“We’re very enthused about the company’s decision to join and to get behind this environmental consumer education program,” he noted.

Spring Air International has 13 U.S. factories and operates in 33 countries globally. The company help retailers worldwide drive business while benefitting from the reputation for trust and integrity inspired by its 85-year-old name.

For more information, visit www.springair.com.

 

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