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January 19, 2011 -
Spring Air International
announced today it has joined
the industry’s Specialty Sleep
Association (SSA) and plans to
develop a line of flagship Back
Supporter® models that will meet
the criteria of the newly
launched SSA Environmental &
Safety Program.
Spring Air president Rick
Robinson said he expects the new
Back Supporter beds will be
available to retailers as early
as the end of March and will be
introduced at the summer 2011
Las Vegas market.
“Our decision to join SSA and
its Environmental & Safety
Program is a statement of our
company’s position on
environmental respect, consumer
health and safety, and truth in
product labeling,” Robinson
explained.
“As a major trade and
consumer mattress brand, we
believe in being demonstrative
about what we think is right and
what we value.”
SSA surveys indicate that
consumers overwhelmingly favor
eco-friendly products;
meanwhile, the vast majority of
retail sales associates think
“green” certification on the
selling floor is an advantage.
“Our objective,” Robinson
said, “will be to capture those
environmentally-conscious
consumers, to provide our
retailers with ‘greener’
mattress products based on
substantiated information, and
to offer those benefits under
the umbrella of the Spring Air
and Back Supporter names.
“In look, feel and value, our
certified beds will be extremely
competitive with other
non-certified products on the
retail floor.”
The SSA’s Environmental &
Safety Program requires
producers to meet any one of
three increasingly more
stringent adherence levels for
consumer and environmental
safety.
Robinson said the new Back
Supporter line likely will be
designed to qualify under more
than one level of SSA standards.
Commenting on Spring Air’s
participation, SSA president
Dale Read said “Spring Air’s
plan to create mattresses that
meet the environmental and
safety requirements of the
program is a strong statement
about its commitment to telling
the truth in ‘green’ marketing.
“We’re very enthused about
the company’s decision to join
and to get behind this
environmental consumer education
program,” he noted.
Spring Air International has
13 U.S. factories and operates
in 33 countries globally. The
company help retailers worldwide
drive business while benefitting
from the reputation for trust
and integrity inspired by its
85-year-old name.
For more information, visit
www.springair.com. |
