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Stearns & Foster Introduced Three New Heritage Series at Las Vegas Market


Upscale Models Follow Successful Launch Amid High Retailer Demand


September 27, 2009 - Stearns & Foster recently introduced the Heritage Series, its newest models at the September Las Vegas market following the brand’s highly successful initial launch in January 2009. The three new models, the Golden Elegance, Pearl Grandeur and Silver Dream continued the Stearns & Foster tradition of mattresses that are synonymous with luxury, living up to a legacy of inspiration, inside and out.


“Since launching earlier this year, retailer response to the new Stearns & Foster line has been tremendous,” said Larry Rogers, Sealy president and CEO. “This positive response created an immediate need for new top-of-the-line models. We’ve answered retailer demand with the Heritage Series.”


Each model offers unique design features – the top model, Golden Elegance, boasts impeccable tailoring, including golden inset panels with rich, black trim that accentuates the luxuriant fabric and contrasting gusset fabric. The next model, Pearl Grandeur, features a vivid rose trim accentuated by subtle tones of the panel fabric while the classic Silver Dream features a rich dark grey trim that complements the relaxing silver tones of the panel fabric.


“Each sleep set has its own personality, providing the luxurious detail only found on a Stearns & Foster,” said Mark Delahanty, vice president, Sealy marketing. “We’ve used best-in-class upholstery layers and incorporated the world’s finest bedding materials such as silk, white cashmere and merino wool for unsurpassed comfort.”


The oldest brand in bedding, Stearns & Foster has a rich heritage that began more than 160 years ago, when two Ohio businessmen making upscale upholstery for horse-drawn carriages discovered their unique process for cotton bunting also would make for a luxurious night’s sleep. Building on this tradition of luxury and comfort, the new line contains the finest selection of fibers and materials, including New Zealand wool for lasting resilience and comfort and refined touches, such as embossed metal corner guards and hand-tufted finishing.


Stearns & Foster continues to take the lead in quality production and consistency. Each mattress is created in a proprietary Stearns & Foster manufacturing cell by certified craftsmen – at just two plants in North American – using a dedicated approach to ensure each product is consistent and exceeds customer and consumer expectations.


New Stearns & Foster Heritage Series models are available at select retail stores winter 2010. Models range from $2,999 to $3,999 based on queen set.


Forward-looking Statement

This release may contain various forward-looking statements and information that are based on Sealy's beliefs, as well as assumptions made by and information currently available to Sealy. When used in this or other releases or communications to the public, words such as “anticipate,” “project,” “expect,” “plan,” “goal,” “forecast,” “intend,” “could,” “believe,” “may,” and similar expressions and statements regarding the plans and objectives of Sealy for future operations are intended to identify forward-looking statements. Although Sealy believes that such expectations reflected in such forward-looking statements are reasonable, Sealy cannot give assurances that such expectations will prove to be correct. Sealy has no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.


About Stearns & Foster

The oldest brand in bedding, Stearns & Foster has a rich heritage that began more than 160 years ago and since then has been dedicated to creating the ultimate sleep experience. Building on a heritage of luxury and comfort, Stearns & Foster emphasizes the finest materials, flawless attention to detail, industry-leading innovation and technology and a steadfast commitment to excellence.  A brand of Sealy Corporation since 1983, Stearns & Foster pioneered the luxury bedding business and product line and continues to be an industry leader in quality production and consistency. Stearns & Foster is manufactured in 22 plants across North America and Puerto Rico.  


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