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Therapedic Adds Idaho Licensee


April 16, 2009 - Everton Mattress has joined Therapedic International, as the licensee covering Idaho, Utah, much of Montana, eastern Oregon, and the northeastern part of Nevada. The licensee will operate as Therapedic-Idaho for the top ten mattress producer.


Everton Mattress has been a Restonic licensee since 1972 and intends to continue with that brand. The company has been doing business in Idaho and the surrounding areas since 1925.


“To have Therapedic as an additional brand will help us better serve our customers,” said Steve Everton, president of Everton Mattress. “We are very enthused about the possibilities it presents for us,” he said.


The addition of Everton gives Therapedic a greater presence in the Northwest, said Gerry Borreggine, president/CEO of Therapedic. “With Idaho added to our Seattle and San Francisco operations we now have the strength, like never before, to sell and service larger regional accounts in the Northwest region of the country,” said Borreggine.


Chris Sanders, vice president of Everton, noted that he was excited to be joining one of the industry’s fastest growing brands. “We are, also, very excited to join as a partner to the Kathy Ireland Home brand,” said Chris Sanders, vice president of Everton Mattress.


Sanders also announced the hiring of Todd Scheidt as sales manager for Everton. Scheidt had previously been a key account manager for Therapedic in Missouri.


Scheidt echoed Sanders sentiments regarding Kathy Ireland Home. “Kathy Ireland Home by Therapedic has a great appeal to retailers. I am looking forward to introducing Therapedic and Kathy Ireland Home to the Idaho territory,” he said.


Retailers interested in learning more Therapedic should contact Gerry Borreggine at 800-314-4433 or visit


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