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May 28, 2010 -
Hollandia International,
manufacturer of the world’s most
luxurious sleep systems and the
leading bedding retailer in
Israel, has formed a strategic
alliance with global mattress
brand
Therapedic. Under terms of
the deal, Hollandia will own the
Therapedic license for Israel
and Cyprus, and said it planned
to open Therapedic retail stores
in Israeli cities over the next
year. Additionally, both
companies have announced that
they will form a joint research
and development team that will
create products leveraging
Hollandia innovation, which
would be sold throughout the
world.
“We have been watching the
growth and development of the
Hollandia brand over the past
few years and it is incredibly
impressive. They make some of
the most luxurious products in
our industry, and on the retail
side of their business, they
understand the importance of
selling more than just
mattresses to their customers
–but rather the benefits of a
good night’s sleep,” said Gerry
Borreggine, Therapedic president
and CEO. “Together, I think we
make a powerful combination in
the bedding industry. We will be
able to learn from one another
and help our brands continue to
grow.”
Hollandia CEO Avi Barssessat
said he had been looking for
sometime to find the right U.S.
sleep products brand to bring to
Israel.
“Israelis love American brands,
and Therapedic is an outstanding
sleep products company that
offers a full range of product
choices. I think the brand will
resonate exceptionally well here
in Israel,” he said. “We have
examined the growth of
Therapedic internationally to
benchmark what has worked
outside of the United States,
and we believe our strategy will
make the brand the fastest
growing here in Israel."
Hollandia now operates in more
than 120 locations throughout
the world. In the United States,
it operates two retail
showrooms, one in Philadelphia
and the other in Short Hills,
N.J. All its products are
manufactured in Israel.
Hollandia draws upon more than
29 years of perfecting sleep
systems, to create a unique
customer experience combining
superior service with the
highest quality materials -
assuring luxurious rest and
relaxation. In addition to its
innovative sleep systems,
Hollandia manufactures a full
range of complementary sleep
essentials such as plush
pillows, fitted sheets, blankets
and mattress protectors.
Committed to innovation and
technology, Hollandia also
offers custom-made style
essentials such as a daybed or
ottoman that can easily
transform into an extremely
comfortable guest bed.
Therapedic International is a
53-year-old mattress and sleep
products manufacturer, with over
50 licensees producing products
under the Therapedic brand label
throughout the world. It is a
recognized top-10 mattress
brand, and has significantly
increased its brand awareness
and distribution in the related
sleep products categories over
the past five years.
For more information, visit
www.therapedic.com and
www.hollandiainternational.com. |
