Follow us on  

   Bookmark and Share

SSA Environmental Program: Member Login   Member Info & Registration

Home      About     Trade Shows/Events     Environmental Program      Member Directory      Join the SSA      Contact

 
Consumer Info
Mattress & Pillow Types
How to Choose a Mattress
Welcome New Members

Join the SSA Today!
Click to Learn More!

 

 

Therapedic/Stylution Partnership to Bring New ComfortTouch

by Therapedic Line to Widespread Markets

 

April 4, 2009 - During the Furniture Fair in this market city, Therapedic International and Stylution announced a wide ranging partnership, which includes an ambitious import program of finished goods under the Therapedic brand name, and a long-term license agreement that has Stylution representing Therapedic in much of the Far East, including all of China, and Japan.

 

 

“Therapedic now has the strongest and most prestigious partner representing our brand in the Far East,” said Gerry Borreggine, president/CEO of Therapedic. “We are proud to be connected with the quality reputation that comes with being associated with Stylution,” he said.

 

The brand partnership began to take form last spring when Stylution CEO, Jack Chen visited Therapedic Board Chairman, Norman Rosenblatt in Rosenblatt’s Brockton, MA factory. The budding friendship between Rosenblatt and Chen was spurred by Therapedic’s pursuit of a quality OEM program. Borreggine and Stylution USA president, Ed Scott became involved and, the import program soon became part of a larger plan that included a long-term license agreement between the two companies.

 

“We will make Therapedic number one in China!”

 

“We have big plans for the Therapedic brand,” said Chen, who is also a licensee of the Musterring, Auping, and Restonic brands in China. “We will make Therapedic number one in China,” Chen added. The Therapedic-Stylution import goods will be made specifically for markets such as the U.S. and Australia, and will not necessarily mirror the goods Stylution produces for the China market, said Borreggine. The import goods will be unique to both the current Stylution and Therapedic offerings.

 

The import line will carry the Therapedic brand and will be distributed under the brand name ComfortTouch by Therapedic.

 

According to Borregine, “Jack, Ed, and the entire Stylution team have put together a compelling product and value story for Therapedic to take to marketplaces throughout the globe,” said Borreggine. “The world markets have never been more ready, as they are now, for a value story, such as the one we have with ComfortTouch,” he said.

 

Worldwide retailers interested in learning more about the new line up offered by Therapedic and Stylution should contact Gerry Borreggine at 800-314-4433 or visit www.Therapedic.com.

 

© 2010 Specialty Sleep Association. All rights reserved. All logos and news contained in this website is copyrighted. No part of this website may be copied, retransmitted, reposted nor reproduced by any means, electronic or otherwise, without the express, written consent of the Specialty Sleep Association and/or the owner of the copyrighted content. For more information, contact us.