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A Powerful Troika….Vera Wang, Serta and Sleepy’s


May 20, 2010 - An extremely visible designer, known for creating beautiful designs for women; a leading mattress/bedding manufacturer and one of the fastest growing mattress retail giants in the country: that marketing triad speaks loudly of brand power and excellence. As savvy as she is, Vera Wang was not going to let the 20th. Anniversary of her brand label go unnoticed. So, as part of the celebration of her label’s 20-Year Anniversary, Vera Wang stopped by Sleepy’s Fifth Avenue on Friday morning to count sheep and thank sales associates for their support of her luxury mattress line.

VERA WANG AT SLEEPYS: Vera Wang stopped by Sleepy’s signature store on 5th Avenue, NYC to discuss her latest bedding line by Serta, perfume, and take questions from the sales staff. VERA WANG by SERTA BEDDING LINE:  Vera Wang created a bedding line with Serta with the 'Embraceable Comfort' blanket of comfort built into every mattress. The Vera Wang by Serta collection of mattresses has beautiful new fabrics that give each bed a luxurious feel and look.

ABOUT SERTA: Serta is a top bedding brand leader that manufactures a superior selling premium mattress: The Serta Perfect Sleeper®, the upscale Perfect Day® collection, the elegant Vera Wang by Serta® Collection and the new Trump Home™ Mattress Collection.  

As a leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants.  In addition, Serta is distributed internationally in 60 other countries.  With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

For more information, visit, 

ABOUT SLEEPY’S: Sleepy’s, The Mattress Professionals is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermont to Virginia and available nationally through Throughout Sleepy’s 52-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy’s, The Mattress Professionals® carries the latest in Sealy, Posturepedic, Serta, Simmons, Beautyrest, Tempur-Pedic, Sleep To Live mattresses and 12 other brands to fit any price range or comfort level.

For more information, call 1-800-SLEEPYS (800-753-3797), or visit us at 


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