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January 11, 2011 - International
humanitarian organization
WorldBed today announced it
has surpassed the 20,000 mark
for total emergency field beds
funded and delivered this year
to aid in disaster relief areas
around the world. The non-profit
organization reached the number
as it continued to form new
charitable partnerships, the
latest of which raised awareness
of its Haitian relief effort
over the holidays with support
from Vision Critical, a global
technology and research firm
based in British Columbia,
Canada.
“Reaching this first major
milestone for WorldBed could not
have been fathomable without the
contributions of individuals and
dozens of organizations from
both within and beyond the home
furnishings industry,” said
Laura Castro, executive director
of WorldBed.
“Now, we are proud to welcome
yet another esteemed
organization with a wide global
reach as a partner. When Vision
Critical came to us with the
desire to become a sponsor, we
were excited to partner with
them on an awareness campaign.
Initiatives like theirs go a
long way to help us accomplish
our goal of providing 200,000
beds to those in need
worldwide.”
WorldBed’s partnership with
Vision Critical kicked off with
a holiday e-card campaign in
December announcing Vision
Critical’s donation of 100
emergency field beds to aid in
Cholera-plagued areas of Haiti.
The company reached scores of
its contacts worldwide,
including many of the world’s
top brands, in hopes of
inspiring employees, clients,
partners and suppliers to also
make a contribution to WorldBed.
Corporate sponsors of
WorldBed have ranged from
single-location retail outlets
to large retail chains, major
furnishings industry suppliers
and world-renown philanthropic
and disaster relief groups.
Earlier this year WorldBed was
granted tax-exempt status by the
U.S. Internal Revenue Service,
establishing WorldBed as an
independent, non-for-profit
organization
According to Castro, the
roster of supporters continues
to grow as the organization
expands into more areas of the
world where emergency beds are
needed, such as
earthquake-stricken Chile and in
flood-ravaged Pakistan.
“With every new organization
that gets on board, we have the
opportunity to reach thousands
more displaced people. We are
grateful to Vision Critical for
their initiative and for helping
WorldBed bring more comfort and
joy to those in need,” said
Castro.
To raise awareness of its
progress and seek partners in
the home furnishings industry,
WorldBed will exhibit at the
upcoming Las Vegas Market,
January 24 through 28, in the
Specialty Sleep Association
(SSA) showroom, C-1350. The
space was donated by the SSA.
Click
here to donate to WorldBed
or to learn more.
About Vision Critical®
Vision Critical is a global
research and technology firm
that creates software and
services solutions for over 600
clients, including one-in-four
of the world’s top 100 brands.
The company has offices across
North America, Europe and
Australia as well as a Global
Partner Program that provides
other research companies and
consultants with access to
top-of-the-line technology. Its
Sparq™ product is the most
widely adopted community panel
platform on the planet.
To learn more, visit
www.VisionCritical.com.
About WorldBed
Created in 2005 to aid victims
of Hurricane Katrina, WorldBed
is a not-for-profit organization
that serves disaster-hit areas
of the world such as Haiti,
Chile, Africa and Pakistan by
providing donations of cot-sized
emergency relief field beds
consisting of specialized
three-inch water resistant,
medical-grade covered foam.
WorldBed is made possible
through the generous donations
of its sponsors, including major
sponsor Anatomic Global, a
California-based manufacturer of
memory foam sleep products.
To learn more, visit
www.WorldBed.org. |
