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December 29, 2009 -
World Market Center Las Vegas
today announced a new Market
structure and timing that,
beginning in August 2010, will
create two multi-faceted
mega-markets each year in order
to increase sales for both
retailers and manufacturers. The
new cross-category business
platform is designed to provide
partners with increased value by
attracting a wider array of
buyers, expanding new channels
of distribution, and maximizing
sales opportunities at the most
efficient, optimum periods
relative to the industry’s
business cycles in the new
economy.
In 2010, the new Summer Las
Vegas Market will run Aug. 2-6,
2010, serving as the anchor of
an integrated mega-market that
will be co-located with World
Market Center’s debut shows Gift
+ Home™ and Vegas Kids™. Gift +
Home™ and Vegas Kids™ will
feature a dedicated but
complementary date pattern of
Aug. 4-7, 2010 including a
weekend component which has been
identified as important to the
independent gift retailer.
Together, these events will
attract the broadest possible
range of buyers, exhibitors and
designers to Las Vegas for
extraordinary business
opportunities. In years beyond
2010, Las Vegas Market plans on
holding its Summer Market in a
similar time frame of late July
and first half of August based
on calendar and strategic
considerations.
World Market Center Las Vegas
also announced it will hold its
2011 Winter Market during the
last week in January – Jan.
24-28, 2011. These new dates
maximize the synergistic value
of World Market Center’s
strategic partnership with
SURFACES, the floor coverings
industry’s leading event and
INSPIREDESIGN™, World Market
Center’s new hospitality design
show, to create a winter
mega-market. In years beyond
2011, Las Vegas Market plans on
holding its Winter Market in a
similar time frame of late
January and early February based
on calendar and strategic
considerations.
“Our ‘mega-market’ approach,
combined with the new Summer and
Winter Las Vegas Market dates,
represent an innovative new way
to add value for our partners
and empower businesses to
increase their profitability in
this new economy,” said World
Market Center Las Vegas
President and Chief Executive
Officer Robert Maricich. “This
diversified model clearly meets
the industry’s need to
cost-effectively generate new
leads and sales by promoting
cross-category activity among
complementary industry sectors.”
Maricich continued, “At a time
when all businesses require
introspection and must challenge
themselves to create more value,
we are proud to embark on
strategic decisions that, based
on input from many of our
partners, optimize sales
opportunities for their
businesses and expand channels
of distribution. As a privately
held enterprise, World Market
Center is truly a unique
business platform, able to
respond to our customers’ needs
quickly and decisively. We have
always said we would do what is
best for our customers and their
customers. In this unprecedented
environment, we are confident
these strategic business
decisions will benefit our
entire industry.”
The new initiative, which has
the unanimous support of World
Market Center’s Advisory Board,
will provide retailers an
opportunity to see increased new
product rollouts, cross-shop a
diversified product platform,
discover new vendors, and place
orders in order to have
merchandise in their stores
during the important fourth
quarter.
The new market weeks also
minimize staffing and travel
considerations for exhibitors,
retailers and designers whose
event schedules will be
simplified by the new and
consolidated slate of events.
The new schedule also reduces
potential industry conflicts,
allowing businesses to focus all
of their attention on maximizing
their returns during Las Vegas
Market week.
“We are very pleased with the
new dates announced for the Las
Vegas Market,” said Phil Haney,
president and CEO of Lexington
Home Brands. “We think these
dates represent the optimal time
for us to introduce new product
to our dealers, while allowing
them to take advantage of the
exceptional hotel and travel
values being offered in Las
Vegas.”
“An early August Las Vegas
Market restores the natural
rhythm for exhibitors and buyers
who attend the winter market in
late January,” said Larry Woods
of Powell Corp. “World Market
Center has done a fantastic job
of neutralizing the summer heat
for our attendees, making it a
non-issue. An early August date
also allows time for our summer
product introductions to reach
retailers’ floors before the
holidays, which is a win-win for
retailers and exhibitors.”
“The earlier timing allows us to
introduce new collections with
enough time to be able to
produce and ship the product
before year end. This improves
our sales potential in the
current year and ensures the
possibility of a reorder in the
first quarter of the following
year,” said Ed Grund of A.R.T.
Furniture.
Exhibitors for the new Gift +
Home™ show will include a
diverse range of categories,
including seasonal, floral,
decorative accessories and
general gift. Vegas Kids™ will
attract exhibitors and buyers
across an equally broad range of
interrelated industries,
including nursery and youth
furniture, juvenile products,
toy and game, children’s books,
children’s apparel and gift.
“Everyone associated with Global
Views is excited to have the Las
Vegas Market dates move to early
August,” said company CEO David
Gebhart. “Most importantly, our
customers will be happy to get
at least one more full turnover
from the inventory they purchase
during this earlier show. This
move will also allow us to
devote our undivided attention
to making our showroom in Las
Vegas our most exciting showroom
around the country. The weekend
of selling will also have a huge
impact on our customers’
reactions to this show. These
are good business decisions for
our entire industry.”
About World Market Center Las
Vegas World Market Center Las
Vegas is an integrated home and
hospitality contract furnishings
showroom and trade complex. The
state-of-the-art campus
showcases furniture, decorative
accessories, gift, lighting,
area rugs, home textiles and
related segments, as well as the
Las Vegas Design Center (LVDC),
now open daily to consumers and
designers. World Market Center
currently hosts Las Vegas
Market™, the preeminent total
home market, biannually.
Additionally, making its debut
in February 2010, INSPIREDESIGN™
at World Market Center
represents a dynamic alternative
for manufacturers and companies
serving the hospitality design
marketplace. In 2010, World
Market Center will launch the
inaugural Gift + Home™ show
catering to the gift, decorative
accessory and seasonal
industries along with Vegas
Kids™ which will provide youth
furniture, juvenile products,
toy and game, children’s books,
children’s apparel and gift.
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For more information on World
Market Center Las Vegas, visit
www.LasVegasMarket.com. |
