About Us

Founded in 1995 as the successor organization for the waterbed industry, the SSA today advocates and promotes the full spectrum of bedding solutions. The specialty sector has become much more mainstream and now represents the fastest growing category of all bedding.

SSA Guiding Principles

OUR MISSION

We promote, incubate, and connect brands with resources to help them grow and succeed. We raise the profile of our members through our showroom, our web presence and industry communication.

OUR VISION

The SSA is the premier association for connecting suppliers and brands with customers.

Unifying Statements

The SSA’s Las Vegas Market Showroom provides an essential platform to display and recognize members’ products and services.
Collaboration fosters technological innovation
Consumers should have access to verifiable information on specialty sleep products
Fact-based and transparent communication about material content and construction processes adds value and increases trust
Advances in technology necessitate continual education throughout the supply chain
Promoting healthful materials and sustainable manufacturing standards is a shared responsibility