Connecting Suppliers with Brands and Customers

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About Us

Founded in 1995 as the successor organization for the waterbed industry, the SSA today advocates and promotes the full spectrum of bedding solutions. The specialty sector has become much more mainstream and now represents the fastest growing category of all bedding.

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SSA Guiding Principles

OUR MISSION

We promote, incubate, and connect brands with resources to help them grow and succeed.
We raise the profile of our members through our showroom, our web presence and industry communication.

OUR VISION

The SSA is the premier association for connecting suppliers and brands with customers.

Unifying Statements

Board of Directors

Chair

Pascal Roberge

VICE CHAIR

Brent Polunsky

Secretary/Treasurer

Rion Morgenstern

Director

Barry Cik

Director

Jim Gutierrez

Executive Director

Tambra Jones