All of us in Las Vegas felt the impact of the massive winter storm that struck during Winter Market. Dubbed “Winter Storm Fern” by The Weather Channel, it created widespread travel disruptions for many planning to attend Market. Reports indicated that more than 10,000 flights nationwide were cancelled or postponed, with travel bans enacted across numerous states. SFGate noted that between January 23–26 alone, the storm forced nearly 20,000 flight cancellations nationwide—marking the worst single-day disruption since the early COVID-19 shutdowns.
SHOWROOM WAS BUZZING
Despite those challenges, activity inside the SSA showroom remained strong. Front-door scans showed only 11 fewer buyer groups than January 2025.
“Our room was vibrant and buzzing this winter market,” said SSA Executive Director Tambra Jones. “It makes you wonder what it would have felt like without the storm and the travel disruptions.”
Jones also observed that many buyers adjusted their schedules, arriving earlier and leaving sooner to avoid potential travel delays. “We saw a larger buying day on Saturday this year, followed by a quieter Tuesday,” she noted. “Last January, we scanned nearly 100 new buyer badges on Market Tuesday alone. This year, we had 65—but overall engagement remained strong throughout the show.”
SSA MEMBER VOICES
Paul Kraus for ELECTROPEDIC
We’ve found that the SSA pavilion is the go-to showroom for buyers and fellow exhibitors of sleep products and solutions. Each time the team attends we deepen existing relationships and build new ones, which is enabling us to grow our business throughout North America and further afield.
Anthony Klatt for SLEEPTRONIC
Market was filled with great energy and enthusiasm for the new year. Standout moments were largely centered around social functions and one-on-one conversations. The SSA continued to be one of the most innovative and busy spaces at Vegas Market.
Julian Stone for CAMBRIDGE SLEEP SCIENCES
SSA was a great event for us, generating several strong new connections across multiple companies. Despite challenging weather and reduced attendance, our showroom stayed busy. The co-op format clearly worked, bringing in a steady stream of engaged customers throughout the show.
Lucas Tyson for CELLIANT
This was CELLIANT’s first time exhibiting at Winter Market, and the SSA showroom provided an ideal environment for high-quality conversations with engaged industry insiders. We were able to meet with a strong mix of retailers, manufacturers, and industry leaders who were genuinely engaged in how health and wellness technologies can differentiate sleep products. It’s clear why SSA has established such a strong presence at LV Market, and we look forward to exhibiting this summer.
Cindy Masters for MY GREEN MATTRESS
As a first-time exhibitor at Las Vegas Market, My Green Mattress introduced our wholesale and white label organic mattress division, Go Green Mattress. The Specialty Sleep Association showroom was a good place to begin conversations with retailers interested in certified organic mattress options. We connected with people who were able to learn more about our certifications and product quality, and many were excited to experience our mattresses in person while learning more about us as a family-owned and operated manufacturer.
Todd Youngblood for GELI SLEEP
After a 10-year hiatus, I’m proud to share Geli has very successful launch in Las Vegas at the SSA showroom. There is no other showroom at Market with the quality of traffic and support of industry veterans. We’re already looking forward to our next showroom experience.
Pascal Roberge for BEAUDOIN
The Las Vegas market this January, especially in the SSA space, was really dynamic and exciting! Lots of retailers and industry people looking for ideas and curious about what’s out there.
We always love the energy in the SSA showroom (and the pretzels!)
Butch Craig for SLEEP & BEYOND
The Vegas 2026 Winter Market was very positive, very focused with lots of momentum. The SSA Showroom was attractive with great looking tenant companies. Thanks to you Tambra. We are moving forward one order and one market at a time.
Keith Meriwether for MEGA MOTION
Mega Motion had a record attendance at the Las Vegas Market January 2026 Market in the SSA showroom – up 10%. Mega Motion did see several major accounts as well-Raymour, Relax the Back, Jerome’s and AMI buying group (50 stores) to name a few. Mega Motion also opened 7 new independent stores, 2 in Minnesota, 2 in Pacific Northwest, 2 in California and 1 in Colorado.
We saw a steady flow of dealers as well-not all at once. So a very positive Market for Mega Motion.
Matt Shrum for HEALTHGUARD
Winter Market continues to be one of the most productive touchpoints of the year, and the SSA showroom remains central to how we engage with the industry. We saw strong traffic, high-quality retailer meetings, and a clear appetite for innovation and reliability in the category. The consistency and credibility of SSA create real value for our business year after year.
Brent Polunsky for W.SILVER PRODUCTS
The SSA Showroom was busy during the entire market. It continues to be a destination for retailers, big and small. I visited with current customers and I met new customers that I am looking forward to doing business with. I saw a lot of my friends in the industry and it was great catching up with all of them.
Jerry White for CUSTOM COMFORT
Winter Market 2026 in the SSA space was amazing. Traffic was really good with alot of high quality customers interested in our products made with all natural products made i standard and custom sizes.
Cliff Levin for FURNITURE FOR LIFE MASSAGE CHAIRS
Our favorite kind of show: busy and relaxing. Busy connecting with new dealers and strengthening partnerships with the best in the business. Relaxing because we guided countless attendees through the calm, compelling journey that defines our massage chairs. We can’t wait for the Summer Show.
Denny Boyd for BOYD SLEEP
We are a long time SSA member with our current showroom on C14th floor. We had a great Vegas Market! Retailers are looking for an angle to draw traffic to their stores with a high conversion rate when they experience the product they came to see. Our izone smart beds are exactly what they need. The Smart Bed market is over $2B and over 90% of mattress stores are getting 0% of this huge opportunity. Reach out to us for more info!
Joel Buhr for FIRST DIRECT
Winter Market 2026 in Las Vegas delivered incredible traffic and meaningful conversations from start to finish. The energy in the SSA showroom was strong, and we connected with retailers who were serious about growth and ready to take action. The results made the investment more than worthwhile, and the momentum coming out of Market has us excited for the year ahead.
Landon Bartholomew for CLOUDTEN
January Market was great for us. We had more meaningful interactions than previous markets, the traffic seemed to be improved and overall morale for the industry seemed to be high. The SSA Showroom was energetic as always. We are excited to see what the future holds!
Mario Sevilla for SLEEPEZ/LATEX SLEEP
We were very impressed by everyone in this space and their level of engagement. It seemed like there were a fair amount of new faces visiting this market. New customers seemed to be more interested in expanding their assortment and looking into products that they have not explored in the past.
Overall it was a very good, successful market.
Alexa Williams for WILLIAMS CO. MATTRESSES
SSA was full of energy this past market- it’s always a phenomenal environment for meeting new customers, however this January show felt particularly strong from a networking & growth perspective. We appreciate SSA & the opportunities we have access to by being apart of this space.
JC Gebura for NATUREPEDIC
At Winter Market 2026, Naturepedic saw strong traffic and had meaningful conversations centered on transparency, quality and long-term category growth. We were excited to debut our refreshed, retail-ready space within C1565 to show retailers how certified organic materials and elevated merchandising can drive performance on the floor. SSA continues to play an important role in how we build relationships and grow the premium sleep category. Looking forward to building on this momentum at Summer Market! Chief Growth Officer Arin Schultz said, “We really had our best market ever. The entire room was buzzing the whole show. Natural and organic mattresses are a really growing trend in the industry and SSA has all the best, especially Naturepedic.”
Kristin Sugar for CARILOHA
Mother Nature, with her snow and ice storm sweeping across 30 states, couldn’t stop the energy at the Las Vegas Market. Cariloha, The Softest Bedding on the Planet™, saw retailers eager to embrace Bedding Essentials, recognizing that these are the revenue drivers walking out the door with every mattress sale, and they’re ready to stop handing those sales to big‑box stores.
Even though Cariloha is now in our own showroom, we remain involved as a member. Tambra has created a community that truly represents the soul of the industry, and C1565 continues to matter because it’s where so many brands, including ours, first connected with retailers who helped shape their success. Cariloha will always support the SSA and consider them a valuable part of our growth.
Michael Nermon for JENSEN BEDS
Las Vegas Market exceeded Jensen Beds expectations, as we received such an enthusiastic response from key retailers, suppliers and the trade press, who were also thrilled to meet CEO and sleep pioneer JanTrygve Jensen, who made the long journey from Norway and enjoyed the “balmy” 60 degree Vegas weather (while it was 6 degrees back at the factory). Everyone that stopped by to learn about Jensen’s products was wowed, once they discovered that below the beautiful headboards and under exquisitely tailored covers is an innovative, ergonomically designed sleep system that feels phenominal.
Jensen Beds values the opportunity to exhibit with the SSA, and looks forward to celebrating its 80th year at the 2027 January Market.
Virtual Showroom
Big thanks to all who attended – we appreciate each and every one of you!
Take a walk through the showroom here.
