As a further expression of the SSA’s commitment to independent mattress and bedding retailers, we sponsored a FREE Workshop at the Las Vegas Market on Tuesday afternoon, August 1st. The room was nearly filled to capacity. Jeff Giagnocavo, Co-owner of Gardner’s Mattress & more in Lancaster, PA was the featured presenter. He zeroed in on key retailer concerns addressing “How Today’s Independent Retailers Can Achieve Success with High Impact , Low Budget Advertising and Marketing.” At the end of the presentation, the SSA gave out a FREE special edition of Jeff’s book entitled; “77 High Impact, Low Budget Tip To Sell More Mattresses Easily.”
We hope this is just one example of the SSA reaching out to, and supporting mattress and bedding retailers. It is our plan to do more programs of this or similar nature in the future with a focus on helping our retailer members.
Click here for the Presentation Slides offered at this workshop
