Las Vegas Market is just weeks away, and the Specialty Sleep Association’s Sleep Pavilion (C1565) is preparing to welcome retailers to one of the most diverse and easy-to-shop destinations at Market.
One Stop. Endless Possibilities.
Why spend Market running all over campus when you can shop more than 20 innovative sleep companies in one convenient location? From mattresses, adjustable bases, bed frames, pillows, and sleep technology to organic products, lift chairs, and marketing solutions, the SSA Sleep Pavilion makes it easy to discover new products, compare vendors, build relationships, and uncover fresh opportunities—all in one showroom.
Better yet, seven exhibitors will showcase organic and sustainable sleep products, making C1565 a must-visit destination for retailers looking to capitalize on today’s wellness-minded consumer.
Discover What’s New in Mattresses
Organic, natural, and specialty sleep products continue to gain momentum, and the SSA Pavilion will be packed with fresh ideas and unique offerings.
Naturepedic will showcase its luxury organic sleep collection, highlighted by the customizable EOS and premium Halcyon mattress lines, both offering personalized comfort options including split-firmness configurations for couples. Retailers can also explore the Serenade Organic Hybrid Mattress, designed as an accessible entry point into organic sleep. Completing the assortment are organic pillows, sheets, bedding essentials, and the recently launched Arienzo FSC®-Certified White Oak Dresser. Making their market debut, Naturepedic’s new Alpaca Wool Throw Blankets provide retailers with another opportunity to expand their organic sleep and wellness offering.
Sleeptone will showcase its extensive collection of sheet sets, pillows, mattresses, and bed bases designed to help retailers create a complete sleep solution for their customers. Featured bedding offerings include the Ultraweave, Eucalyptus, and Hotel Luxury sheet collections, along with the Cool Control and Loft Series pillows. With products spanning the entire sleep environment, Sleeptone provides retailers with a versatile assortment focused on comfort, quality, and an elevated sleep experience.
Williams Co. will showcase all three of its luxury component-based zipper mattress collections, including its Hybrid, Organic, and newest Signature Talalay Collection. Thoughtfully crafted in Colorado using old-world design techniques, family craftsmanship, and premium raw materials, these customizable sleep systems are designed to meet the needs of today’s discerning consumer. Retail partners value Williams Co.’s unique product story, exceptional durability, and commitment to customer service, helping them stand apart from competitors while delivering a truly personalized sleep experience.
Custom Comfort Mattress will showcase its handcrafted collection of standard and oversized mattresses, built using traditional techniques refined over more than 40 years of manufacturing experience. Known for its double-sided, hand-tufted construction, the company combines premium natural materials—including cotton, wool, alpaca, horsehair, and natural latex—to create mattresses designed for exceptional comfort, support, and durability. From custom oversized sleep solutions to luxury natural bedding, Custom Comfort offers retailers a unique blend of old-world craftsmanship, quality materials, and personalized comfort.
Latex Sleep will present its flexible natural and organic latex bedding program, designed to make premium latex sleep products more accessible for retailers and designers. The assortment includes latex mattresses, components, pillows, foundations, mattress covers, and complete finished mattress builds, with both white-label and private-label opportunities available. Retailers appreciate the customizable product offerings, no minimum order requirements, and easy path into the growing natural sleep category. The company will also showcase its Incline Sleep System, a wellness-focused sleep solution designed to support a more elevated and restorative sleep experience.
My Green Mattress will showcase its Go Green Mattress wholesale and private-label program, designed to help retailers meet growing consumer demand for healthier, environmentally responsible sleep products. The collection includes certified organic mattresses and accessories for babies, children, and adults, featuring GOTS-certified organic cotton and wool, GOLS-certified organic latex, and premium hybrid constructions. Manufactured in Illinois and backed by more than two decades of expertise, the program offers retailers a proven path into the growing organic sleep category, with both branded wholesale and exclusive private-label opportunities available.
Jensen Beds will showcase its expanded North American collection, highlighted by the new Ambassador model. Designed to deliver luxurious comfort at an approachable price point, the Ambassador features a reversible mattress, genuine box spring construction, and customizable firmness options for each sleeper. Retailers can also preview Jensen’s new Shop-in-Shop display concept, created to showcase the brand in a dedicated luxury sleep environment. A European leader since 1947, Jensen is recognized for its commitment to sustainability, with more than 20 years of certification under the Nordic Swan Ecolabel.
PranaSleep will showcase its collection of luxury mattresses featuring ultra-premium materials and handcrafted construction. Combining natural Talalay latex, organic wool and cotton, and high-density foams, PranaSleep offers three distinctive sleep systems designed to meet a variety of comfort preferences and price points. Known for their pressure-relieving comfort and buoyant support, PranaSleep mattresses provide a unique alternative to traditional memory foam by gently cradling the body without the sinking sensation. Retailers seeking premium, natural sleep solutions will find a compelling assortment designed to deliver both comfort and long-term performance.
Geli Inc. will introduce the new Sova Mattress, an innovative sleep system that combines responsive spring support with customizable gel-filled support tubes. Designed to provide personalized comfort, pressure relief, and proper alignment, the Sova allows sleepers to fine-tune the feel of their mattress to match their individual preferences. Featuring patented hydrogel technology and breathable materials, the Sova represents a fresh approach to adjustable, wellness-focused sleep.
Better Support from the Ground Up
A great mattress deserves a great foundation.
NuLyft Adjustable Beds will make its Las Vegas Market debut in the SSA Sleep Pavilion, showcasing a line of adjustable bases designed to deliver personalized comfort, wellness, and support. Guided by its promise, “Luxury That Moves With You,” NuLyft combines advanced engineering and ergonomic design to help users find their ideal position for sleep, relaxation, reading, or recovery. Retailers are invited to experience this exciting new brand and explore the opportunities it brings to the category.
W. Silver Products will showcase its extensive lineup of adjustable bases, bed frames, and high-rise platform foundations. Retailers appreciate the company’s focus on quality manufacturing, quick delivery, low minimums for free freight, and exceptional customer service. By working directly with the factory, dealers gain access to dependable products and strong value that help support long-term retail success.
Beaudoin is a respected Canadian manufacturer in the under-bed category, offering simple, solid, and stylish platforms designed to properly support today’s mattresses. Retail partners value Beaudoin products for their quality, reliability, and strong margins, while consumers appreciate their durability and attractive design. By combining practical solutions with dependable service, Beaudoin helps retailers deliver products that make customers happy and strengthen the bottom line.
Sleep Tech and Top-of-Bed Innovations
Retailers looking for product differentiation will find plenty to explore.
CELLIANT® returns to the SSA Sleep Pavilion with its clinically demonstrated infrared textile technology, offering retailers an opportunity to add science-backed wellness benefits to their product assortment. Developed by Hologenix, CELLIANT converts body heat into full-spectrum infrared energy and has been shown to promote more restful sleep and enhanced recovery. Available through ingredient licensing and finished products, CELLIANT helps brands stand out with proven wellness technology.
Cambridge Sleep Sciences returns to the SSA Pavilion with its most significant U.S. launch yet: the new SleepEngine POD. Already gaining momentum across Europe, the POD brings the company’s clinically proven SleepEngine™ sound technology to North American retailers in a versatile new format. Designed to help users fall asleep faster, stay asleep longer, and wake feeling more refreshed, SleepEngine creates a unique opportunity for retailers looking to differentiate themselves with science-backed sleep solutions. Visitors can experience the POD firsthand and learn how this emerging category can drive both consumer interest and sales.
HealthGuard will showcase its innovative NuGlow™ Collagen Pillow, designed to combine luxurious comfort with wellness-focused benefits. Featuring premium Opulence™ memory foam and a cooling pillow shell for a more refreshing night’s sleep, the NuGlow collection is available in two unique options. The lavender-infused version is designed to promote relaxation and restful sleep, while the copper-infused version helps maintain freshness and durability, giving consumers two wellness-focused options built around comfort and recovery.
Sleep & Beyond will showcase its collection of organic and natural bedding products, including comforters, pillows, mattress protectors, toppers, sheets, and other sleep essentials. A third-generation family-owned company specializing in natural bedding since 1992, Sleep & Beyond is committed to helping consumers achieve healthier, more comfortable sleep through sustainably made products crafted from premium natural materials, including organic cotton and Merino wool. New introductions at Market include bamboo and Tencel mattress protectors, as well as a new Made-in-USA mattress topper collection. The company looks forward to connecting with retail partners and industry leaders to share its mission to create exceptional sleep products that are good for people and the planet.
Comfort Beyond the Bedroom
Mega Motion will highlight new additions to its lift chair lineup, including models designed specifically for Big & Tall consumers. New chairs support up to 400 pounds and feature extended ottomans, allowing users up to 6’8″ to recline comfortably. Select models offer heat and massage functions, while others provide a zero-gravity tilt position. Mega Motion will also showcase its Tru Petite collection, designed to provide a better fit for consumers between 4’6″ and 5’0″.
Furniture For Life looks forward to sweeping Summer Market attendees off their feet with its premium collection of massage chairs, including the popular Positive Posture DualTech PRO AI. Home to The World’s Best Massage Chairs®, the company is known for innovative massage choreography designed to deliver a wellness experience unlike anything else on the market. Retailers appreciate the compelling economics of flooring and selling the category, along with exceptional warranties and industry-leading after-sale support. It’s all part of Furniture For Life’s promise to dealers: “Sell it and forget it.”
Marketing Solutions That Drive Results
A successful sleep retailer needs more than great bedding.
First Direct will showcase its evolving Mattress Retailer Blueprint, a data-driven platform designed to help retailers strengthen branding, improve customer engagement, and increase return on ad spend. Featuring tools such as the AI Mattress Match Maker and Conversational AI across webchat, SMS, social media, and voice channels, the platform helps retailers create a more consistent customer experience while staying true to their unique brand voice.
Get Rewarded for Stopping By!
If you’re a retailer, don’t forget to have your badge scanned when you visit the SSA Sleep Pavilion. Every qualifying scan gives you a chance to win $50 in our popular CA$H for Scan promotion. Stop by, discover something new, and you just might leave with a little extra cash in your pocket!
The SSA Sleep Pavilion offers retailers the rare opportunity to compare products, discover new vendors, build relationships, and uncover fresh ideas—all without leaving the room.
When you arrive at Las Vegas Market, make sure C1565 is on your must-visit list. The products are innovative, the companies are passionate, and the opportunities are endless.
We’ll see you in Las Vegas!
