Todd Youngblood, The B2B Advisor
In Partnership with Specialty Sleep Association
LVDC Seminar Room, Building A, A240
LUNCH & LEARN
Join this hands-on workshop and create a unique action plan to increase customer engagement with your business without spending more $$! Whether you are a retailer or manufacturer, join Todd Youngblood, The B2B Advisor, for insightful guidance on improving the quality of your website; identifying and delivering the content your customers are looking for (social content); build and refine your Ideal Customer Persona and more.

Click HERE for presentation

Notes from Todd Youngblood, The B2B Advisor

The key to increasing customer engagement is to know what your customers are looking for from your brand and connect with customers where they are.  Last market I learned through follow-up discussions after my presentation, Omni-Channel marketing feels out of reach for many manufacturers and retailers.  The plan for this session is a hands-on workshop to help brands and retailers build a winning engagement strategy to increase customer engagement.  One of the key learnings we had while growing sales of the ChiliPad products to over $100M was a general message to a general audience that will not help you scale. 

We tried to grow our business by marketing to Couples sleeping hot at night.  It turns out many people are okay with being uncomfortable and are not motivated to fix their sleep problems.  When we changed our approach to target better sleep seekers who slept hot, we grew 20X over the next four years.  Our marketing channels included Google, Facebook, Instagram, podcast ads, and others.  Our most profitable channels were by far our owned activities with a loyal group of customers and influencers that we empowered to share their passion for the life-changing sleep our products delivered. 

Updating website copy, social media content, and email campaigns to dial into the message customers seek from your brand will likely be 10X more profitable than other paid activities.