Bestrest, LLC is the US Division of family-owned and operated mattress factory called Poligon-Naturalia, headquartered in Spain. Poligon-Naturalia has been designing mattresses and furniture since 1966 for the European and Asian markets. Having become one of the most innovative manufacturers in the world, it’s five divisions in Europe focus on Medical, Hospitality, Retail, Green Technologies and Furniture, Bestrest collaborates primarily with Naturalia, the branch focused on developing the company’s latest innovative technologies.

Juan Gonzalez, President

Eduardo Bautista came from the factory in Spain to start Bestrest LLC in 2010. After months of analyzing market tendencies and deficiencies in the US market he was able to develop first BestRest model, “Lux by Naturalia”. Asked about the focus of the company, BestRest President Juan Claudio Gonzalez said, “We see the company’s US mission is to create our own unique categories and position ourselves as a beacon of change and innovation. We see so many companies in a race to the bottom and so many brands have diminished their brand’s reputation and the product’s shelf life. We want to bring back the focus on luxury, quality, personalization and uniqueness. Luxury and Earth-friendliness does not need to mean crazy prices. We struggled initially to get traction in the market since we only had the one mattress model, but we realized that mattress retailers were missing diversification and tended to have numerous overlaps in their showrooms. We needed to capitalize on what made us so special”.
BestRest was able to create strong synergies with brands like B&B Italia, Molteni, Dada, Solesdi, Gianfranco Ferre, Roberto Cavalli, Boffi, Cote France and many more. These brands were looking to partner with a company that could deliver luxury levels which matched their own, and a product line that permitted them to offer something special to their clients. The BestRest green, luxurious and unique mattresses resonated well with this part of the industry. During this same time BestRest teamed up with what they felt was the most luxurious adjustable base manufacturer in the US market along with a few selective linen manufacturers from Europe.

Through their Hospitality division BestRest began projects with the Intercontinental Hotel, Carlyle Hotel, Ritz Carlton Miami Beach and the World Equestrian Center in Ocala. “We see so many brands developing product lines with higher price points but the industry is missing true innovation,” Mr Gonzalez commented. “Clients will always be willing to pay higher prices for a mattress if they perceive the value as being higher and worthwhile…but if we continue to repackage the same old mattress in a nicer ticking, we do them a huge disservice. Clients are smarter and more demanding and they will no longer settle for mediocre. We have encountered some clients that believe everything they read online, but there are many more that are as knowledgeable as we are. It is our responsibility to guide them and point them in the right direction even if that means they purchase a competitors product”.
Over the last 4 years BestRest has focused on expanding its product line. The Green Planet Pillow was the first of many additions, having all the benefits and attributes of the Lux model and offering so much to the consumer. It was designed using their proprietary Soy-based memory foam with the highest level (almost 50%) of natural components, featuring a winter and summer side made with Cashmere, Organic Cotton and Bamboo. The pillow is Oeko Tex certified, infused with Aromatherapy, and was designed with the perfect level of weight, density and thickness.

Next to be developed were the Quietud mattress and the Thermovisco mattress. These new models were spurred on by the invitation for BestRest to collaborate in the launch of Vidalta Mexico, the most luxurious residential project in the history of Mexico City. The project required a luxurious mattress on the caliber of the Lux for the Master bedrooms as well as a special type of mattress for the other bedrooms. The Quietud and Thermovisco offered the required beauty and luxury, and since they are double sided mattresses, they had the versatility the project required. The Quietud also included an advanced Pocketed Coil system and the Thermovisco incorporated the BestRest proprietary Ecolife material in line with the company’s sustainable and clean the ocean initiative.
About two years ago the company’s focus expanded their health and wellness initiatives. The development of their next model, Rejuvenyx, focused almost exclusively on health. Its Phottex material has been clinically proven to improve the circulation of the blood, reducing muscle aches and pains, increasing collagen levels in the skin and improving the elasticity and firmness levels in the skin. The Rejuvenyx also uses their proprietary Soy based memory foam to offer the most earth friendly and supportive option in the market.

At the end of 2019 the factory launched the Prive and Natur models, designed to be the most luxurious mattresses in the world. Each mattress takes factory artisans about a week to hand make, using the most luxurious materials. The Prive model was designed to be a show piece for high end furniture showrooms. Prive has been awarded the prize for Craftmanship and Innovation at the 2020 International Furniture Fair in Europe.
In 2021 the company was given the opportunity to collaborate with the Italian Government in the development of one of what they report is the most exclusive showrooms in NYC, which will include over 40 of the most luxurious European brands. This project will have direct access to renowned building developers, interior designers and hotel developers in the US. BestRest developed the Elite Collection for this project, incorporating only the best materials from Italy, Germany and Spain. Both the Harmony and the Multisens are part of a three piece collection that make up the Elite Collection. This new collection will round out BestRest’s “perfect combination” of comfort levels and materials, creating a luxury sleeping experience for every consumer. The Elite Collection includes materials that specialize in thermoregulation of the mattress temperature, providing aromatherapy, and giving a unique level of support and comfort.
Best Rest continues its collaboration with the US State Department, working on supplying mattresses for US Embassies around the world. They have also strengthened their relationships with luxury-focused hotel groups and new retail projects involving numerous A-list celebrities, and which will offer a unique assortment of products in the mattress retail segment throughout the US.

The BestRest team continues working closely with their factory to offer the most luxurious, sustainable, green and relevant product lines addressing the real issues that today’s consumers encounter. Says Mr. Gonzalez, “It is time that sleepers can “FALL IN LOVE WITH SLEEPING ALL OVER AGAIN. We do not create models as step ups simply for price points. Our competitors merchandising seems to be at ‘add an inch add $100US’. Every BestRest model is purpose built and stands on its own with specific features and benefits making it unique. This is why our branding focus is on the individual models rather than the corporate brand itself.”
“Sadly marketing in the bedding industry has become a game of all talk and very little substance”, he continues. “We insure that all of the technologies and innovations we incorporate are proven and offer life changing benefits. We may not win the advertising game but we will win the hearts and minds of consumers yearning for improved health and sleep.”
Gonzalez finished with this, “Through Best Rest I have been able to fulfill a dream to make a difference in peoples’ lives and push against the tendencies of the industry. As a long time entrepreneur I wanted to bring a breath of fresh air and make my own path, the right path that will hopefully shape this industry forever.”

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