The Specialty Sleep Association (SSA) showroom is the ultimate destination for retail buyers seeking the newest innovations in the sleep industry. This January, the SSA Sleep Pavilion welcomes seven new brand exhibitors, offering a fresh array of groundbreaking sleep technology, eco-friendly bedding and luxurious mattresses. With an unmatched variety of cutting-edge products, the pavilion continues to inspire and drive sales across the industry.
“This January, we’re thrilled to welcome seven new exhibitors making their debut,” says SSA Director Tambra Jones. “Retail buyers see our showroom as the go-to destination for discovering fresh and innovative products. This market is no exception. Stop by C1565 to see for yourself.”

Cambridge Sleep Sciences: Pioneering sleep technology

This UK-based innovator is introducing the Mammoth SmartPillow with SleepEngine™ sound technology, a product refined over a decade by sleep experts to optimize sleep quality. You can also explore smart mattresses and bed bases equipped with this groundbreaking technology designed to elevate sleep quality and meet consumer demand for innovation. CEO Julian Stone shares, “We’re excited to build on our High Point success and connect with new buyers at Las Vegas Market. The SSA showroom is an unparalleled platform for showcasing innovation and we look forward to demonstrating how our SleepEngine™ solutions can create new revenue opportunities for retailers.” Don’t miss experiencing SleepEngine™ for yourself

Cloudten: Affordable luxury bedding

An extension of the Mellanni brand, Cloudten brings over a decade of experience to the wholesale market. Their offerings include microfiber, cotton and bamboo jersey sheet sets, along with a range of mattress protectors. Landon Bartholomew, Vice President of Sales, offered a preview of what attendees can expect at Market. “Our goal is to offer quality products at affordable prices while supporting retailers’ private and white label needs. As a nimble business, we’re excited to bring fresh solutions to the industry.” Take advantage of show specials and explore their blend of luxury and functionality.

Crescent Mattress Mfg.: Comfort & value

Leveraging decades of experience, Crescent Mattress Mfg. is showcasing four bed-in-a-box options. Highlights include the 15” Luxury Plush with cooling technologies and the 14” Coil-on-Coil Pillowtop offering optimal comfort and support. Their advanced manufacturing delivers robust margins for retailers while catering to diverse customer needs. Under the leadership of Mark Nelson, president, the company has quickly established itself as a standout manufacturer. “We’re a young company, but we’re committed to doing business the right way – with service, transparency, integrity and quality as our core values,” said Nelson. What sets Crescent apart is its state-of-the-art facility in Dallas, enabling efficient production and precise tailoring across all price points.

Custom Comfort Mattress: Handcrafted excellence

With 35 years of American craftsmanship, Custom Comfort Mattress offers double-sided mattresses crafted from premium organic materials. Dedicated to luxurious and healthy sleep, they invite you to experience their artful designs at the SSA showroom this January.

Latex Sleep: Customizable mattress solutions

Latex Sleep specializes in organic latex cores paired with breathable wool and cotton covers, allowing brands to create sustainable, premium mattresses. Their customizable solutions, designed for effortless setup, empower retailers to offer eco-friendly sleep products.

MOSO Pillow: Sustainable luxury

Debuting the eco-conscious MOSO Pillow, Travis Luther shared his vision: “We’re addressing a critical need in the bedding industry by eliminating synthetic materials and introducing high-performance, sustainable products. With our bamboo fiber fill and carbon technology, the MOSO Pillow not only promotes restorative sleep but also meets the growing consumer demand for healthier, microplastic-free solutions. We invite you to visit our booth and experience the future of sustainable sleep firsthand.”

SÖMN Company: "Rest Assured" sleep solutions

Offer your customers the ultimate sleep solution with “Rest Assured,” a complete sleep-in-a-box package. Featuring a premium mattress engineered for support and comfort, luxurious bedding crafted to elevate rest and perfectly paired pillows, every component is designed to work together seamlessly. This all-in-one solution simplifies the shopping experience for your customers while maximizing their satisfaction.

Additional Highlights at the SSA Sleep Pavilion

Holme Valley: Luxury wool mattresses

Handcrafted in Yorkshire, England, Holme Valley’s dual-sided mattresses use locally sourced wool processed in spring water for ultimate comfort and durability, offering a luxurious yet affordable option for everyone.

Naturepedic: Organic innovation

Naturepedic offers certified organic mattresses and bedding essentials crafted with health-conscious and eco-minded consumers in mind. At this year’s Winter Market, preview their Adelano and Duna Verde furniture collections, featuring bed frames, dressers and nightstands made from FSC®-certified solid white oak. Additionally, their flagship organic mattresses, including options for babies, kids and adults, are handcrafted in the USA using premium materials. Naturepedic’s latest Bedding Made Better collection includes organic duvet covers, pillow shams, comforters, and the brand-new Organic Wool Pillow and Organic Travel Pillow, ensuring a healthier sleep experience for every customer.

SONU Sleep System: Designed for side sleepers

Featuring a patented Comfort Channel and Support Pillow system, SONU mattresses are specifically designed to cater to side sleepers by allowing arms to rest naturally, reducing pressure points and enhancing recovery. These innovations have earned endorsements from athletes in the NFL, MLB, NHL, WNBA along with chiropractor and fitness experts who rely on SONU for improved sleep quality and performance.

Sterling Sleep Systems: Modular mattress solutions

Sterling Sleep’s innovative approach to modular mattresses allows retailers to offer long-lasting solutions that align with consumer demand for sustainability. Their interchangeable components extend mattress life, reduce waste and provide customizable comfort, ensuring a better fit for individual needs. By replacing worn components instead of the entire mattress, Sterling Sleep helps reduce environmental impact while offering value to both customers and retailers. With decades of experience, they continue to support hotels, retailers, and individual consumers with tailored sleep solutions designed for satisfaction and longevity.

Williams Co. Mattress: Organic 2.0

This Boulder-based family wholesale company delivers customizable, zippable organic mattresses crafted with GOTS and GOLS certified materials. The Organic 2.0 line offers three distinctive models, each available in two firmness options, ensuring a tailored experience for every customer. “With retailers facing economic challenges, our partners thrive by offering products that emphasize quality, sustainability and a compelling story,” says Billy Williams, founder. Co-founder and CMO Madison Williams adds, “Our Colorado-made heritage resonates with sales teams and consumers alike, creating trust and loyalty.” This innovative line empowers retailers to differentiate themselves and build lasting customer relationships.

First Direct: Attract, engage, convert

FirstDirect360 empowers businesses with cutting-edge marketing strategies that drive growth and customer engagement. From streamlining customer acquisition to building loyalty, their solutions are tailored to meet the specific needs of today’s competitive retail landscape. Explore how FirstDirect360’s all-in-one platform can help your business attract, engage and convert customers while delivering measurable results.

Bed Frames & Sleep Chairs

Beaudoin: Simplified solutions

Discover the Zenith compact upholstered headboard, specially designed for platform beds. This innovative headboard combines sleek design with practical functionality, providing a sturdy yet stylish solution for modern bedrooms. Beaudoin’s products, known for their durability and affordability, continue to meet the evolving needs of retailers and their customers alike, offering versatile options that balance quality and value.

Golden Gate Beds: Elegant metal furniture

Golden Gate Beds combines functionality and timeless design with products ranging from intricately crafted headboards to durable adjustable bases and sleek platforms. Each product is designed to enhance bedroom aesthetics while providing long-lasting reliability and comfort. Retailers will appreciate the balance of elegance and functionality, ensuring that these versatile products appeal to a wide range of customers.

Monarch Sleep Systems: Compact sleep innovation

Discover the latest innovations from Monarch Sleep Systems. Designed for ultimate convenience, their products deliver a sensational sleep experience in the smallest possible package. With adjustable systems that can fit in the back of a car, Monarch Sleep Systems combine portability with comfort, empowering retailers to offer customers cutting-edge solutions that redefine convenience and relaxation.

W. Silver Products: Lumbar adjustable beds

Introducing a queen-size adjustable bed retailing at $1,099 offering extra lumbar support with quick shipment and exceptional customer service. Over the top customer service, quick shipments and reliable quality make WSP a valued vendor.

Mega Motion: Advanced lift chairs

Mega Motion stands behind its products with a comprehensive two-year parts and service warranty and a limited lifetime warranty on the steel lift frame. Their new top-grain leather touch lift chair, rigorously tested and certified for medical use, sets a new standard for quality and innovation. Featuring a 5 Motor Infinite Position system, the chair offers Zero Gravity, Lay-Flat, Recline, and Lift functions. The exclusive Independent Tilt Button mimics a rocking chair's motion, providing a zero-gravity, weightless experience for ultimate comfort.
"We are thrilled to bring this advanced technology to market," said Keith Meriwether, Senior Director of Sales at Mega Motion. "Our top grain leather touch not only meets the highest medical standards but also elevates the user experience with unmatched comfort and convenience.

HoSTTech: Sustainable innovation

HoSTTech is a sustainability-focused technology company revolutionizing material solutions across industries. At the core of their innovation is patented technology that uses recycled paper to create foldable, eco-friendly structures for upholstered furniture. These designs reduce reliance on traditional wood materials, cutting down carbon emissions and promoting eco-conscious manufacturing. HoSTTech's advancements set a new benchmark in green design, efficient transportation, and sustainable production, offering unmatched functionality while protecting the planet.

Top of Bed

Electropedic: From stress to serenity

Electropedic invites attendees to transform their sleep with the "From Stress to Serenity" bedding collection. Designed to promote relaxation and positive energy, each piece is crafted to soothe the mind, uplift the spirit and provide ultimate comfort for a peaceful night’s rest.

HealthGuard: Better sleep, better health

Since 1991, HealthGuard has been a pioneer in science-based bedding solutions, delivering allergen-free, breathable products for healthier sleep. Their protectors feature advanced technologies like Cool Ice for enhanced temperature regulation and Active Charcoal for odor elimination, while their adjustable pillows offer customizable comfort, making them a versatile choice for health-conscious customers. Certified by both the US Food and Drug Administration (FDA) and Health Canada, HealthGuard’s products provide a trusted solution for improving sleep health. This commitment to innovation ensures satisfaction and drives repeat business for retailers. Explore their FDA-certified mattress protectors and adjustable pillows, tailored to meet the needs of retail and hospitality markets.

Sleep & Beyond: Sustainable luxury

Sleep & Beyond, a trailblazer in organic and sustainable bedding since 1992, expands its offerings with natural lifestyle products, including yoga mats, organic bathrobes, baby swaddles and more. Known for their luxurious organic bedding crafted with Merino and Shropshire wool, natural cotton, and latex, Sleep & Beyond continues to set the standard for eco-conscious sleep solutions. Their commitment to sustainability and comfort ensures their products appeal to environmentally aware and health-conscious customers alike.