CLICK HERE
• to watch the video (Part 1)
• to watch the video (Part 2 with Q&A)
• to view the presentation slides
Visco Soft's Gabriel Dungan is offering a presentation on Digital Marketing for RETAILERS. He has exceptional experience with the online arena, and is offering some much-needed insight, tools and a few interesting ideas to help retail stores compete for customers online.
He will be teaching how any retailer can be an active player in the online market, and more importantly - how to capitalize on it.
The 3 main points in his presentation will be:
• How to defend your store’s brand on Google.
• Why it’s so important to be actively testing
the digital waters.
• How to choose partners who will help you
find new customers.
Here is a sample from Gabe’s presentation slides - there will lots of information to take home
Why it makes sense to defend your brand on Google:
Gives you an opportunity to make a first impression
80% of in-store purchases are now influences by a digital interaction at some point in the buying process
Google favors local search – definitely dovetails well into retailers physical presence
The relatively small expense of brand defense to capture digital real estate
Why it makes so much sense to split test:
Do we speak to everyone in the same way? Obviously not, therefore we shouldn’t do so when we’re trying to engage with potential customers
Incrementality around what you say can be exponential in terms of reach online
Local / Social causes and the ability to annunciate them resonate with people given the commoditization of so many things
Partnerships – Mattress / Furniture manufacturers and how they can help
Ability to understand the digital landscape and drive not just awareness but engaged awareness
Willingness to “share in the pie”
Economic model – Is there enough for us all of have sufficient margin in going to market?
Customizing pages for marketplaces (geographic) or retail partners (cardis.viscosoft.com) as an example of the co-branding
