At Boyd Sleep, we’ve spent decades perfecting the art of waterbed manufacturing, and our collaboration with retailers has been crucial in understanding how consumer preferences have evolved. Recently, we spoke with one of our long-standing retail partners, The Bedroom Store, which has been carrying our waterbeds for over 20 years. They’ve witnessed firsthand how the market for waterbeds has changed, providing valuable insights into the shifting landscape of specialty sleep products.
According to The Bedroom Store, the waterbed market has experienced a resurgence in recent years, driven largely by a renewed interest in wellness and personalized comfort. While waterbeds once had a niche following, today’s consumers are much more informed and discerning. “Our customers are not just buying a bed—they’re investing in their health and well-being,” said a representative from The Bedroom Store. The store has seen a notable increase in younger buyers, drawn to the customizable features of modern waterbeds, such as adjustable firmness and temperature controls. This shift has been a game-changer for The Bedroom Store, allowing them to tap into a broader market while maintaining the loyalty of their long-term customers.
An interesting trend The Bedroom Store has observed is the increasing demand for waterbed utility and maintenance products, particularly among long-term waterbed users. Customers have become more focused on the upkeep of their waterbeds, ensuring they continue to enjoy the benefits for years to come. Products like waterbed conditioners, which prevent the vinyl from becoming brittle and help maintain water quality, have seen a significant rise in sales. Additionally, waterbed heaters, essential for maintaining a consistent and comfortable sleep temperature, are also more popular than ever. “Our customers understand that proper maintenance is key to maximizing the lifespan and comfort of their waterbeds,” the representative noted. This heightened attention to maintenance reflects a deeper commitment from consumers to preserve their investment and maintain the high-quality sleep experience that waterbeds provide.
Over the years, The Bedroom Store has also noticed that customers who have been using waterbeds for decades are some of their most satisfied and vocal advocates. These customers frequently share stories of how their waterbeds have helped alleviate chronic pain or improve sleep quality. “Our long-term customers are incredibly loyal. They’ve experienced the benefits of waterbeds and are often the ones bringing in new buyers through word-of-mouth recommendations,” the representative added. This enduring customer satisfaction has encouraged The Bedroom Store to expand their waterbed offerings, ensuring they stay ahead of trends while continuing to meet the needs of a diverse and growing customer base.