by Mark Miller
A Waterbedtime Story™ sponsored by InnoMax Corp.
Foreword & closing by Irvin Saathoff
Foreword: I am very happy to reintroduce Mark Miller, President of InnoMax Corporation, as the contributing author of another edition of ‘A Waterbedtime Story™’ called ‘Waterbeds for the Ages’. As I never cease to be amazed with the significant volume of waterbeds continually being sold, I am glad Mark is sharing his perspective on what has driven this market demand over the ages.
Mark says: Going back to the very beginning a bed has been a prized possession for sleepers of all social statuses. Today when you say waterbed the most common response is, “Oh do they still make them” and the answer is yes they do and you would be surprised at how many we sell and who is buying and sleeping on them. In looking at the number of replacement water mattresses being sold its amazing even to us how many millions of wood framed waterbeds remain in the market today.
Mark is pictured here with yet another truckload of waterbeds heading for market.
You don’t often hear the term Hippie being used any more but bring up waterbeds and its one of the first things to pop out of someone’s mouth. Yes, they were a part of the “Hippie Lifestyle” and originally available in such questionable outlets as “head shops”. To this day waterbeds are often misconstrued as a novelty rather than the comfortable, orthopedic, and therapeutic sleep system they in fact were and have become today. In the late 70’s the industry reached one-billion dollars. In the mid 80’s sales topped the three-billion mark.
Ye Old Water Bed ad from London
The waterbed concept is not a new idea, people have been sleeping on water as long as 3600 years ago.
Legend has it that Persian caravan masters used sewn together goat skins filled with water to enjoy the “cloud like ‘comfort of flotation sleep. Cleopatra was known to have enjoyed lounging on a goat-skinned bag filled with water. Leonardo Da Vinci praised the merits of the “floating bed” in his writings. As early as 1873 London medical journal reported a patient could lie on a water-filled mattress for an extended period “and never have a bed sore”. The idea again revived in Queen Victoria’s time and was later put to use in the Civil War as a treatment for burn victims.
Examples of NOT Your Parents’ Waterbeds can be seen on the InnoMax website
Doctors and hospitals have increased usage of waterbeds for the treatment and comfort of many types of physical ailments. Visit your local gym and you just might find yourself on a bed of water pulsating with invigorating and relaxing massage. The human body is primarily made up of water so its density is very nearly the same as water. On a waterbed, the body rests in a semi-weightless state, similar to the manner in which we slept before birth and we all know or should it’s never good to argue with Mother Nature. The waterbed mattress will conform to every part of your body. No matter what position you assume or how much you move around, you will always enjoy total support and comfort.
If you are looking to be a little different in your marketplace feel free to learn more about the amazing truth of flotation sleep by contacting 1-800 Innomax who has specialized in all things water since 1975. We hope this offers you a very different path and way! We look forward to sharing more information about waterbeds for the ages in the future.
