The idea for Arcusbeds developed organically (no pun intended!) over several years--the result of personal lifestyle preferences, family origins, career histories and business decisions all coming together in the form of a top-quality, honest, 100% organic and natural bedding product that we are very proud to sell.
Since childhood, Peter Laurens, Founder and CEO of Baltica Natural Products, LLC, has had a personal preference for using natural, chemical-free materials in everyday life, even when many things we now take for granted, like 100% cotton shirts and sheets, natural toothpaste and the like, were not easy to find in the mainstream. Growing up in a family of physicians, he has always been very health-conscious.
While working in international finance in the mid-2010’s, he seized the opportunity to turn this long-lasting lifestyle into a business. A search for investment deals in Europe turned into a quest to find manufacturers there who operate on ecological principles and share a commitment to making top-quality natural and organic products. He was joined in the search by a close relative, an orthopedic surgeon and beekeeper in the Baltic States, who contributed his wide expertise in human physiology, the healthcare business and organic farming.
After looking at many different European companies and business fields, they settled upon organic and natural bedding as the most promising market for a business in which to collaborate. After finding a top-level producer in Lithuania who shared their vision for ecological bedding and sustainable production, “we were off to the races”, Peter says. “We took their excellent, existing product as a base and made it even more upscale, designing a dual-sided, robust product with heavy layering of the finest-quality organic and natural materials, including organic wool and organic cotton, organic Dunlop latex and horsehair. Materials are sourced from certified producers—mostly in South Asia and Europe—and our product is manufactured under very high quality and safety standards. Arcusbeds has a complex structure that provides lumbar support and incredible comfort at the same time—a combination that can be difficult to achieve, but we have—and the product speaks for itself.”
Peter Laurens is describing his mattress to Anthony Page in the SSA Showroom during the Las Vegas Market.
Right now, Arcusbeds sells its two flagship models; Organic Classic—a multi-zoned, hand-nested pocket-coil line with two different comfort levels, and Organic Asana—a multi-zoned Dunlop latex line with a split core and three comfort levels. Both are on display at the SSA showroom at the Las Vegas Market. Arcusbeds has been exhibiting at the SSA for several years now, and it’s the company’s preferred venue for showcasing the products. The company has designed a fully compressible “mattress-in-a-box” for online sales but for now is concentrating on meeting the needs of upscale, brick-and mortar retailers in North America who are equally devoted to organic and natural bedding. We invite all readers to visit our virtual showroom, stop at our booth at the SSA (we plan to return for the Summer 2021 show), or drop by one of our retailers’ stores to try out our wonderful products!
